Louise Troen.
Louise Troen is CMO of Clue and former VP of Marketing & Communications at Bumble, Headspace & Formula E.
Louise is a senior, and seasoned marketer who has worked with brand giants such as Google, Bumble, Headspace, Converse and Formula E. She was instrumental in bringing Bumble to an international audience, and led culturally defining campaigns at Headspace including partnerships with Nike, Raheem Sterling and a successful launch to the Indian market. She started her career in communications, working closely with culturally relevant brands like Converse, and Uniqlo before moving to LA to work closely with A list talent, including Paris Hilton. From talent, to PR, from partnerships to content, Louise has worked closely on every channel in the marketing funnel and has a unique perspective in how to drive fame, and growth for consumer brands at large.
She speaks passionately around the power of brand and storytelling at the core of every successful consumer brand, and is particularly vocal around the role of community, and content within the marketing flywheel of success. She has led, and grown teams across the world, and believes in the role of brand, and marketing as a critical and crucial tool for cultural change. She has quickly risen to senior positions due to her can do attitude, growth mindset and hustle for reinventing the marketing rulebook.
keynote speeches.
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We live in a world where the jury is still out on the power of brand marketing, especially when directly correlated to attributable growth in an ever competitive, investment slow, market. Louise, who has worked for and with brand first companies such as Bumble, Converse and Headspace takes us through a journey of brand marketing over the last ten years, and why 2025 is the year of its comeback. She also speaks to its evolving personality, but how there has never been a more critical time to lean into brand investments, even within your growth channels.
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What role should a brand play today, and how can you build a unicorn business around it? Every brand, in every category, holds the power to do so, and yet so many of our tech advancements focus on the day to day growth, rather than the cultural and societal growth that sits at their fingertips. From dating apps to solve loneliness, to sneakers to inspire cultural movements, from meditation apps that encourage us to be kinder to each other, to entertainment experiences that drive climate change forward, Louise has sat at the top of marketing for them all. Troen speaks passionately about us leveraging innovation (including AI) for good, and how we can all harness our individual power, whatever industry we work in, to deliver groundbreaking, and world changing work. And the good news? It doesn’t have to come at the cost of your goals.
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No one channel can solve your problem"‘, is a sentence Troen is known to shout from the rooftops. Often referred to as the multiplier effect, Louise speaks first hand on the strength, and vital combination of integrated channels in order to drive awareness, adoption and acquisition of customers, today. She talks specifically about the role of each channel, and talks through examples, and tools to deliver a winning creative format that is key to winning in marketing today. From running multi million dollar campaigns (enter SuperBowl commercials) for Bumble, to shoestring budgets for seed stage startups (let's get creative), she speaks passionately on the art of spending effectively, and how to unlock budget incrementally in a way that builds trust, and confidence in those around you.
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The women’s fem tech industry was worth $52 billion in 2023. Set to jump to whopping $121 billion in 2030, it’s a space that is growing in unprecedented speed, with hormone tracking, fertility guidance and period tracking apps steering the ship for what is set to be a woman’s world in the health space over the coming years. Troen, who recently joined leading Femtech app; Clue, speaks to the role of these apps in the health tech space, why it’s so crucial we take them seriously, especially given their projected growth may just change the way the entire playing field of gender equality is set.
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