Alessandra Bellini awarded an OBE in the 2026 New Year Honours

We’re delighted to learn that Alessandra Bellini has been awarded an OBE in the 2026 New Year Honours for services to advertising and marketing.

Alessandra’s marketing career, first at multinational Unilever and then at Tesco, where she spearheaded the collaboration with Jamie Oliver and the relaunch of its ClubCard, is distinguished by an ability to combine commercial judgment with deep strategic insight — using data, creativity and leadership to drive growth at scale across complex organisations. Her contribution has helped shape how brands and businesses approach long-term value creation. An honour such as this reflects influence exercised consistently at the highest levels.

Our congratulations, Alessandra!