Alessandra Bellini.
Alessandra Bellini OBE is the former Tesco Group Chief Customer Officer and the former President of the Advertising Association.
A passionate advocate for responsible, sustainable advertising and the development of industry talent, Alessandra brings deep expertise in digital innovation, customer strategy, and brand revitalisation. Known for inspiring audiences with her insights on leadership, transformation, and customer-centric growth, she has established herself as a thought leader in the industry. In December 2025 Alessandra was awarded an OBE for services to the Marketing and Advertising Industry in the NY 2026 Honours List.
At Tesco, Alessandra led the customer strategy that rebuilt trust and satisfaction, transforming Tesco Clubcard into a leading digital engagement platform and growing its reach from 16 million to over 21 million households. She also served as a Non-Executive Director at Tesco Mobile, helping strengthen its position as a customer champion for value in the telecoms market. Before joining Tesco, Alessandra spent over 20 years at Unilever in senior marketing and general management roles, across multiple markets.
keynote speeches.
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For consumer brands, securing partnerships with retail stores can be an exciting milestone, whether they are established or not. It increases your visibility and opens up opportunities for sales and customer reach. However, breaking into competitive retail markets requires careful planning and execution. This talk explores what brands need to consider in order to get and maintain a position on the shelf, including how to choose the right retailers, how to pitch with persuasion, and what can be done to build trust with retailers so they re-order.
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Customer acquisition is often cost-intensive without it being possible to predict whether this investment will pay off in the long term. However, regular customers will, with appropriate customer care, continue to generate sales. In this talk Alessandra discusses what a positive value exchange is for customers and companies alike and how brands can continue to capture the hearts and minds of their customers, from how to select the right loyalty platform for your business to why digital has become an indispensable channel for implementing a customer loyalty program.
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In a world in which consumers are constantly bombarded with communications from brands, how can you set yours apart from others in the market? In this talk, Alessandra draws on her experience at Unilever and Tesco and shares a framework that will help your brand tell its story in the most compelling manner. Beginning with an emphasis on deep and unique customer insight, Alessandra looks at the importance of crafting a unique and captivating narrative around your brand, why entertainment has the power to build trust and profitability, and much more.
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No matter where you are in your career, it pays to approach your professional journey with intention, as you will be more likely to make well-informed decisions and achieve the fulfilment you deserve. Having built her career in marketing and management at two of the world’s most phenomenally successful brands, Alessandra shares her learning in this talk on what it takes to build a personal path to success, diving into subjects such as how to get clear on your goals, what you can do to grow your own talent and develop professionally, and what are the leadership traits that work in large or small teams.
videos.
Speaking Highlight
in the news.
frequently asked questions.
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Alessandra Bellini’s work most frequently focuses on brand leadership, customer loyalty, purpose-driven growth, and how organisations build strong, trusted brands in competitive consumer markets. Drawing on senior leadership experience, she explores how brands align customer insight, culture, and commercial strategy to drive sustainable performance.
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Alessandra Bellini is typically engaged for keynote-style sessions. She speaks at conferences, corporate events, and leadership programmes, with formats shaped to suit the audience, seniority, and event objectives.
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Beyond keynote presentations, Alessandra contributes to panel discussions, leadership conversations, and facilitated sessions. These formats allow for deeper discussion around brand strategy, customer loyalty, retail growth, and leadership decision-making in complex environments.
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Her work is particularly relevant to organisations navigating brand growth, customer loyalty, retail expansion, and the challenge of standing out in crowded consumer markets. She is often engaged where organisations are seeking to build trust, strengthen customer relationships, and align purpose with commercial performance.
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Alessandra most commonly engages with senior leaders, executive teams, and professional audiences. Her talks resonate strongly with organisations operating in consumer-facing, retail, FMCG, and brand-led environments, as well as leadership audiences more broadly.
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Alessandra’s approach is strategic, practical, and commercially grounded. Alessandra combines real-world leadership experience with clear frameworks and examples, helping audiences understand how strong brands are built through customer focus, effective communication, and consistent execution.
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Alessandra adapts her content to reflect the audience, sector dynamics, and organisational priorities. She focuses on real-world brand and leadership challenges, using relevant examples and insights rather than abstract theory or purely technical marketing detail.
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Alessandra Bellini's experience leading global brands makes her insights highly relevant for international and cross-cultural audiences, particularly in organisations operating across multiple markets and consumer segments.
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Pricing for Alessandra is influenced by factors such as event location, format, and time commitment. Speaking Office ensures fee consistency across all enquiries, whether via speaker bureaus or direct clients, so that pricing remains aligned and non-competitive across channels. Accurate and up-to-date pricing can be provided once event details are shared, ensuring alignment with both the client’s requirements and Alessandra’s long-term positioning.
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Speaking Office aims to respond promptly to all enquiries regarding Alessandra, typically within one business day. Response times may vary slightly depending on event complexity and time zone, but all enquiries are handled with care and attention.
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Alessandra is available for virtual and hybrid events, as well as in-person engagements, depending on availability and event requirements. Speaking Office can advise on the most appropriate format based on audience, objectives, and technical considerations.
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Advance booking is recommended for Alessandra, particularly for peak periods and international events. While shorter lead times can be accommodated, early enquiry allows for greater flexibility and planning.
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Speaking Office exclusively represents Alessandra for speaking engagements and live events work. Details regarding availability, fees and general enquiries are managed by his speaker manager via the contact information on this page.
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Speaking Office exclusively represents Alessandra Bellini for speaking engagements.
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