Lea Karam in conversation with Steve Usher on The Experience Designers Show

In her recent, wide-ranging conversation with Steve Usher on The Experience Designers Show, behaviour scientist and founder of Mindscope Lea Karam, challenges one of the most familiar assumptions in communication: that our attention spans are shrinking.

She posits that rather than losing our ability to pay attention, we’ve become far more selective about what deserves it. It’s a subtle distinction, but one with significant implications for organisations trying to communicate, influence and build trust.

It’s the kind of behavioural insight that moves beyond marketing or product design and into leadership, decision-making and organisational culture, and it’s what makes Lea’s work so valuable. She combines behavioural science with practical application, giving audiences frameworks they can use immediately rather than simply theories to admire.

On the show she also explores other fascinating subjects such as how she works with the BBC to introduce its programme on YouTube, and the myths she wants to debunk about Gen Zs.