Lea Karam.
Lea Karam is a behavioural scientist and founder of Mindscope.
An expert in understanding human behaviour in our digital world, Lea founded Mindscope, the first behavioural science lab exploring how influence works across technology, entertainment, culture and commerce. Named a "pioneer in the field of Behavioural Science" by Campaign Magazine, Lea's work translates complex psychology into practical insights that help organisations grow while creating positive social change.
Lea has worked with major brands including the BBC, TikTok, Google and Amex, and speaks regularly at global events such as Cannes Lions, SXSW and the Royal Television Society Convention. Her work has been recognised by Campaign Media Week 30 Under 30, Management Today 35 Women Under 35, and The Media Leader Future 100. She has also been featured by Inside Behavioural Economics as a world leading expert.
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AI is reprogramming how consumers discover, choose, and stay loyal, but human psychology remains the ultimate constant. This keynote reveals the behavioural science behind what captures attention and drives lasting connection in a world where algorithms curate almost everything. Learn how to harness AI-powered precision while preserving the storytelling and cultural empathy that make brands feel human, and how to build relevance and loyalty that technology alone can never create.
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Culture drives demand but most brands are misreading the signals. This keynote shows how to decode Gen Z and Gen Alpha behaviour, build authentic relevance, and engineer growth through community-powered insight and a new kind of audience intelligence.
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Today's consumers are informed, sceptical, and no longer follow a linear path to purchase. This keynote reveals how behavioural science transforms brand strategy for a new reality, where the customer journey is a continuous loop. Discover how cognitive biases shape decision-making and learn practical strategies to move audiences from passive awareness to deep loyalty through ethical design, community engagement, and behavioural principles that build brands that truly matter.
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frequently asked questions.
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Lea Karam’s work focuses on behavioural science, attention, influence, and decision-making, exploring how human psychology operates in digital and AI-driven environments across culture, technology, and commerce.
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She is typically engaged for keynote-style sessions within conferences and large-scale events spanning business, culture, technology, and creativity.
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Beyond keynote presentations, she can take part in facilitated discussions and panels exploring behaviour, culture, and consumer insight.
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Her work is particularly relevant to organisations and audiences seeking to build meaningful brands, earn attention ethically, foster loyalty, and understand changing consumer behaviour in technology-driven environments.
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She engages with audiences across sectors and generations, including professional and public-facing conference audiences spanning business, culture, and creativity.
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Her approach is insightful, engaging, and evidence-led, translating complex behavioural science into practical, culturally relevant insight.
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She adapts her content to audience goals, cultural context, and market dynamics, focusing on real-world application rather than academic theory.
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Lea Karam's work is shaped by global cultural insight and resonates strongly with international audiences.
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Pricing for Lea is influenced by factors such as event location, format, and time commitment. Speaking Office ensures fee consistency across all enquiries, whether via speaker bureaus or direct clients, so that pricing remains aligned and non-competitive across channels. Accurate and up-to-date pricing can be provided once event details are shared, ensuring alignment with both the client’s requirements and Lea’s long-term positioning.
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Speaking Office aims to respond promptly to all enquiries regarding Lea Karam typically within one business day. Response times may vary slightly depending on event complexity and time zone, but all enquiries are handled with care and attention.
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Lea is available for virtual and hybrid events, as well as in-person engagements, depending on availability and event requirements. Speaking Office can advise on the most appropriate format based on audience, objectives, and technical considerations.
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Advance booking is recommended for Lea, particularly for peak periods and international events. While shorter lead times can be accommodated, early enquiry allows for greater flexibility and planning.
How do I book Lea for a speech?
To book Lea for a speech, contact her speaking agent: