Seb Coe in conversation with The Business of Sport

Few people have experienced global sport from as many angles as Lord Sebastian Coe.

In a wide-ranging recent podcast with Harry Stebbings and Charlie Stebbings at Business of Sport, Seb reflects on the evolution of athletics, the commercial realities facing elite athletes, and the responsibility of sporting organisations to remain relevant to new generations. The breadth of his experience — as an Olympic athlete, political figure, leader of London 2012 and President of World Athletics — and his understanding of sport do not operate in isolation. Questions of governance, economics, geopolitics and social change are all part of the landscape.

It makes for a conversation that reaches well beyond athletics, with plenty for business and leadership audiences to consider about making decisions for the long term, navigating competing interests and preparing organisations for what comes next.

Watch the full conversation here: https://www.youtube.com/watch?v=hkOLlNSHkic&t=1242s