Lord Sebastian Coe.
Sebastian (Seb) Coe KBE is a distinguished global sports administrator, former politician, and retired double Olympic champion.
Current President of World Athletics, IOC Member, and Executive Chair of Wasserman sports and entertainment agency, Seb brings unparalleled experience from both inside and outside the sporting arena. He won four Olympic medals, including 1500-meter gold at the 1980 and 1984 Games, and set multiple world records as a dominant force in middle-distance running during the 1980s.
After retiring from athletics, Seb served as Member of Parliament for the Conservative Party (1992-1997) and later joined the House of Lords (2000-2022). He played a pivotal role in bringing the 2012 Olympic and Paralympic Games to London, serving as Chair of the London 2012 bid and the London Organising Committee (LOCOG). In 2025, he was appointed chair-designate of the Old Trafford Mayoral Development Corporation, overseeing regeneration around Manchester United's stadium.
keynote speeches.
Change, Risk & Handling Uncertainty
Teamwork and Collaboration: Breaking Down Silos
Leadership and Resilience
Innovation and Challenging the Status Quo
videos.
Speaking Highlight
Showreel
in the news.
frequently asked questions.
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Lord Coe’s work focuses on leadership, resilience, organisational performance, delivering large-scale programmes, and navigating change. He draws on experience from elite sport, politics, global governance, and leading complex institutions under intense public scrutiny.
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He is typically engaged for keynote-style sessions across a broad range of events, including large conferences, leadership programmes, and internal and external client events, as well as after-dinner keynotes.
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In addition to keynote addresses, Lord Coe participates in moderated fireside conversations, panel discussions, and moderated interviews.
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His insights are particularly relevant to organisations dealing with change, performance under pressure, governance, collaboration, and long-term strategic vision.
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He most commonly engages with senior leadership teams, executive audiences, boards, and global organisations, across both corporate and institutional contexts. He also appears at large-scale public conferences where broader leadership and performance themes are being explored.
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His approach is measured, authoritative, and experience-led, combining real-world leadership examples with broader strategic reflection.
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Lord Coe adapts his content to reflect the specific context, sector, and objectives of each audience, drawing on relevant experience from leadership, large-scale infrastructure delivery, global governance, sport, and public life. He adjusts emphasis depending on whether the focus is organisational performance, complex programme delivery, institutional change, or operating at scale within highly visible or regulated environments.
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Lord Coe's work is inherently global in outlook, shaped by extensive international leadership and governance experience.
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Pricing for Lord Coe is influenced by factors such as event location, format, and time commitment. Speaking Office ensures fee consistency across all enquiries, whether via speaker bureaus or direct clients, so that pricing remains aligned and non-competitive across channels. Accurate and up-to-date pricing can be provided once event details are shared, ensuring alignment with both the client’s requirements and Lord Coe’s long-term positioning.
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Speaking Office aims to respond promptly to all enquiries regarding Lord Coe typically within one business day. Response times may vary slightly depending on event complexity and time zone, but all enquiries are handled with care and attention.
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Lord Coe is available for virtual and hybrid events, as well as in-person engagements, depending on availability and event requirements. Speaking Office can advise on the most appropriate format based on audience, objectives, and technical considerations.
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Advance booking is recommended for Lord Coe, particularly for peak periods and international events. While shorter lead times can be accommodated, early enquiry allows for greater flexibility and planning.
How do I book Seb for a speech?
To book Seb for a speech, contact his speaking agent: