Daniel Bobroff.
Daniel Bobroff is the founder of Coded Futures and special advisor to HTEC Group.
One of the world's most influential voices in retail technology and innovation, Daniel delivers compelling insights into how AI and emerging technologies are fundamentally reshaping the industry. As founder of Coded Futures, a creative technology advisory firm, and Special Advisor at HTEC Group, he works at the cutting edge of AI-driven transformation, helping businesses navigate digitalisation, evolving customer experiences, supply chain optimisation, and hyper-personalised shopping journeys.
As co-Founder and Investment Director of ASOS Ventures, the venture capital arm of the global online fashion powerhouse, Daniel built an exceptional network of AI innovators and retail tech pioneers while identifying game-changing technologies. At the heart of his philosophy is a powerful belief: that every individual has the potential to be a game-changer.
keynote speeches.
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This keynote focuses its learning to the challenges currently faced by retailers. It proposes a detailed roadmap that can be adopted by any CEO or senior executive to ensure that their organisation is best placed to emerge from a period of meteoric change and establish itself as a leading force...a winner...a game changer.
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This keynote proposes a step by step framework that retailers can either adopt fully or use to gauge their current progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered.
With its inspiring tone, "The Retail Power of We” keynote will leave its audience motivated to take action and capitalise upon one of the most exciting periods of change in its history.
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We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail's saviour. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of Gamification.
This practical keynote provides the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organisations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.
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The keynote distills the learnings from thousands of disruptive retail technologies around the world, recent retail initiatives as well as the key learnings from a forerunner and undoubted leader in creating digital experiences, the video game business.
“Is Shopping Fun Anymore?” will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy, whilst providing you with the key tools to make it happen. It will be one of the most important keynotes you will hear this year.
videos.
Speaking Highlight
in the news.
frequently asked questions.
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Daniel focuses on retail transformation and the impact on customer experience, how digital innovation and gamification is disrupting the world of retail, and how retailers adapt emotionally and strategically to rapid technological change.
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He is typically engaged for keynote-style sessions within conferences and leadership events, particularly those focused on retail, consumer behaviour, and digital transformation.
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Beyond keynote presentations, he can also take part in facilitated discussions and panels exploring retail innovation, digital strategy, and customer engagement.
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His work is particularly relevant to organisations navigating disruption in retail, evolving customer expectations, digital acceleration, and the challenge of creating engaging, emotionally resonant customer experiences.
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He most commonly engages with senior leaders, executives, and professional audiences within retail, consumer-facing, and brand-led organisations.
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His approach is energetic, practical, and insight-led, combining real-world examples with clear frameworks that challenge traditional thinking and inspire action.
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Daniel’s insights into retail innovation and customer behaviour translate effectively across international markets.
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Pricing for Daniel is influenced by factors such as event location, format, and time commitment. Speaking Office ensures fee consistency across all enquiries, whether via speaker bureaus or direct clients, so that pricing remains aligned and non-competitive across channels. Accurate and up-to-date pricing can be provided once event details are shared, ensuring alignment with both the client’s requirements and Adrian’s long-term positioning.
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Speaking Office aims to respond promptly to all enquiries regarding Daniel, typically within one business day. Response times may vary slightly depending on event complexity and time zone, but all enquiries are handled with care and attention.
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Daniel is available for virtual and hybrid events, as well as in-person engagements, depending on availability and event requirements. Speaking Office can advise on the most appropriate format based on audience, objectives, and technical considerations.
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Advance booking is recommended for Daniel, particularly for peak periods and international events. While shorter lead times can be accommodated, early enquiry allows for greater flexibility and planning.
Find out more about Daniel: linkedin
How do I book Daniel for a speech?
To book Daniel for a speech, contact his speaking agent: