Eleanor Mills.
Eleanor Mills is a journalist, author and founder of Noon.
Eleanor is the UK's premier expert on "midlife". She founded NOON.org.uk, a media platform, and 50k plus community of midlifers, to change the narrative around ageing; after all in the 100 year life, 50 is only halfway through. It's noon, lunchtime, and midlife isn't a crisis but a chrysalis when we finally get to become the people we always wanted to be. Building on this mission, her first book on midlife, Much More to Come: Lessons on the Mayhem and Magnificence of Midlife (2024) is a Times bestseller.
Prior to setting up Noon, Eleanor was Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine. Known as one of the most high profile journalists of her generation and a top flight interviewer, she has interrogated everyone from Mikhail Gorbachev to Sheryl Sandberg, David Cameron to One Direction, Theresa May to the Dalai Lama. She still writes regularly for UK newspapers and magazines and appears as a broadcaster on TV and radio.
keynote speeches.
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Older consumers outspend millennials by 250%. Women over 50 now control 60% of wealth and 75% of all discretionary spending, as well as making 95% of ALL household consumer spending decisions. So why do they appear in less than 10 per cent of adverts? Our thinking about age is static. Brands without an age strategy don’t have a growth strategy. As the demographic landscape shifts how do you harness the power of “Super Consumers”? What do you they want and what turns them off? How can you tap into what Sheryl Sandberg calls the “most lucrative and underserved cohort in the whole of marketing’? Using insights from NOON.org.uk’s proprietary research, Eleanor provides essential insights on how to entice and embrace the power of the midlife pound.
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How do we deal with massive moments of change? When everything we’ve built has gone, and the future terrifies? How do we learn to conquer fear and embrace uncertainty? Midlife crisis is real: divorce, bereavement, redundancy, the death of parents, troubled youth, health issues. Drawing on her personal transformation and the experience of helping thousands of midlifers to re-invent, Eleanor Mills explains what it takes to master the art of the pivot at work and at home, and become the people we’ve always wanted to be.
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Someone has to tell a convincing story about why YOU should get the job, and that story can only be as good as the story you’ve sown. Use the lessons Eleanor has learned from interviewing some of the most successful people on the planet, to sing the punchiest, pithiest, most powerful song of yourself.
What does your boss really know about you? How do you communicate passion and purpose? Eleanor reveals her ‘Mills Matrix’, so that whether it’s networking, LinkedIn, or a precious moment with a decision maker, you too can become a world class storyteller.
videos.
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books.
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