Lea Karam and Mindscope Contribute to BBC’s YouTube Expansion

Lea Karam, behavioural scientist and founder of Mindscope, has supported the BBC’s expanded YouTube strategy announced today, contributing expertise to help shape its approach to younger audiences.

Mindscope’s work focused on translating youth psychology and YouTube-native behaviours into practical guidance for content design, formats, and community experiences that resonate with under-25s. This insight helped inform early channel development, including initiatives such as Deepwatch and Perspectives.

The collaboration supported the BBC team led by Dan McGolpin, Mariel Capisciolto, and Beatrice Cooke, and reflects an evolution in how public service media can meaningfully engage younger audiences by meeting them on platforms they actively choose.