We’re delighted to learn that Alessandra Bellini has been awarded an OBE in the 2026 New Year Honours for services to advertising and marketing.

Alessandra’s marketing career, first at multinational Unilever and then at Tesco, where she spearheaded the collaboration with Jamie Oliver and the relaunch of its ClubCard, is distinguished by an ability to combine commercial judgment with deep strategic insight — using data, creativity and leadership to drive growth at scale across complex organisations. Her contribution has helped shape how brands and businesses approach long-term value creation. An honour such as this reflects influence exercised consistently at the highest levels.

Our congratulations, Alessandra!

Congratulations to Alessandra Bellini, former Chief Customer Officer at Tesco, on her appointment as Non-Executive Director at Better Nature, the UK’s leading tempeh.

In the latest episode of Visionary Voices, marketing and branding speaker Alessandra Bellini shares her incredible journey from an advertising apprentice to a transformative leader. The former Chief Customer Officer at Tesco and long-time Unilever executive reflects on her career across global markets, sharing strategic insights on brand-defining campaigns and the lessons she has learned along the way.

https://www.digitalvoices.com/blog/visionary-voices-alessandra-bellini-on-her-ice-cream-fuelled-20-years-at-unilever-and-transforming-tesco.