In her recent, wide-ranging conversation with Steve Usher on The Experience Designers Show, behaviour scientist and founder of Mindscope Lea Karam, challenges one of the most familiar assumptions in communication: that our attention spans are shrinking.

On the show she also explores other fascinating subjects such as how she works with the BBC to introduce its programme on YouTube, and the myths she wants to debunk about Gen Zs.

Lea Karam, behavioural scientist and founder of Mindscope, has supported the BBC’s expanded YouTube strategy announced today, contributing expertise to help shape its approach to younger audiences.

Mindscope’s work focused on translating youth psychology and YouTube-native behaviours into practical guidance for content design, formats, and community experiences that resonate with under-25s. This insight helped inform early channel development, including initiatives such as Deepwatch and Perspectives.

The collaboration supported the BBC team led by Dan McGolpin, Mariel Capisciolto, and Beatrice Cooke, and reflects an evolution in how public service media can meaningfully engage younger audiences by meeting them on platforms they actively choose.